The book

The Expect More Leadership Playbook

A Practical Guide for Raising the Standard, Aligning the Work, and Delivering Results

Most leadership books tell you to think bigger. This one tells you what to do on Monday morning.

Available in paperback and Kindle

The Expect More Leadership Playbook book cover

The story behind it

Built from a real turnaround, not theory.

When Herbert O’Neil became Superintendent of Hempstead ISD, the district was rated an F, scoring 58 out of 100 and ranking among the lowest-performing in Texas. Trust was broken, systems were fragmented, and the community had every reason to expect nothing more.

Four years later, Hempstead passed its first bond in eighteen years and climbed two letter grades to a C. The Playbook is the operating system behind that turnaround, written so any leader can put it to work.

The framework

Four moves. One operating system.

  1. Part 01

    Raise the Standard

    Define excellence in language people can act on, not just believe in.

  2. Part 02

    Align the System

    Connect goals, structures, and daily work so effort moves in one direction.

  3. Part 03

    Develop the People

    Grow the leaders and teams who carry the standard every day.

  4. Part 04

    Deliver the Results

    Measure what matters, act on it, and correct course before progress stalls.

What’s inside

A field manual, not a motivational book.

Written for superintendents, principals, cabinet teams, and campus leaders who are done accepting less than what the people they serve deserve.

50chapters grounded in the Hempstead ISD story
Playbook Movesand Leader Reflection questions close every chapter, built for immediate use

Plus a complete leadership toolkit

  • Entry plans
  • Diagnostics
  • Board goal templates
  • Hiring scorecards
  • A 30-day course-correction loop for when results stall

Lead like more is possible.

Get your copy of The Expect More Leadership Playbook today. Bringing the framework to your whole team? Herbert leads keynotes and leadership sessions built on the Playbook.

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